Cottonelle “Let’s Talk About Your Bum”

Shoppers don’t think about – much less talk about –their toilet routines. Cottonelle changed that by using British TV personality Cherry Healey to get people talking about the Cottonelle Care Routine. We brought the conversation to retail with digital interaction, in-store merchandising and a Walmart-exclusive segment on “The Talk.” The program won a 2014 Shopper Marketing Effie Award.